Wednesday

Rather Nice

A rather nice bit of creativity, i liked it a lot so thought i would share with anyone who actually looks at this...

3 comments:

The Editors said...

I'm looking Liam.

I agree with you that it's "rather nice." Why do you think it nice?
Come on tell me...

M

Liam Parkinson said...

Something a little different isn't it, its about saving someones life by donating blood. The red obviously represents the blood and the cut out looks like its one person saving another. Its very simple and "rather nice" at communicating with an audience. The type may be tiny but if i walked down the street and saw this i would likely go in for a closer look. Although the cut out will be ripped off by someone. Think i just enjoyed someone stepping out of the set canvas and trying something new.

The Editors said...

Some good points Liam but also think of the cultural implications of it. It's a black guy helping the white guy who's falling (or dying?) It's probably specifically aimed a encouraging ethnic minorities to give blood. Certainly in this country (UK) it's being encouraged and I suspect it the same abroad. Of note is that's it's by an Ad Agency called MCCann Erickson, they have studios all over the world. We have had work placement students at their offices in Manchester previously.

M